We provide solutions that
form a key-part of our
We specialise in producing in-depth market insights through qualitative and quantitative analysis as well as offering clients a bespoke sales service tailored to address each client's specific needs.
In a crowded environment it's often difficult to convince store operators to increase your facings share. Our facing studies give you the insights to defend and grow your shelf-space, as well as helping you to refocus merchandising efforts on the right products.
Armed with our client's specific criteria in combination with our own proven "Perfect Outlet Program", we ensure fair share, campaign compliance, and distribution maintenance. Recognising your marketing expenditure requires distribution where it counts; our store universe delivers a minimum 70% weighted distribution.
Leveraging our experience in sales, marketing and strategic consulting we can offer a range of market intelligence solutions to form a key part of your strategic business planning, category management, and innovation. Typical client questions and challenges that we address:
How has our market share in a specific channel developed versus the competition, and what key drivers are at play?
Which brands have driven the growth in our core sectors, and in what key formats/ flavours/ sub-segments?
How signifcant is the out-of-home opportunity?
KEY ACCOUNT MANAGEMENT
The Swedish retail sector has become increasingly sophisticated, with retailers demanding a highly compelling business case to carry products. Our insights guarantee your business is managed with a meaningful set of arguments. Whether you wish to gain more shelf space, negotiate price increases, or launch new products, we have the know-how to manage the following:
SHARE & PENETRATION SURVEYS
Comparing your performance versus your competitors typically requires a material investment in retail audit data. Our share and penetration surveys offer a cost-effective tool for monitoring your in-store performance versus your competition. The benefits:
Assess your sales team's performance by region
Develop distribution targets and in-store KPIs from the findings
Provides a set of compellling arguments for retailers to carry your products
The departure of a senior executive can cause a loss in momentum. Our interim executive services enable your organisation to:
Maintain employee morale
Gain a fresh perspective to existing challenges
Maintain credibility with key customers
Find out how our services can deliver
a multiplier effect on your volumes.
Contact us today!